5 digital marketing trends you can expect to see in 2021
Updated: Jul 23, 2020
In the digital age that we are currently living in, trends are always changing as we are given access to new technologies. It is important to stay on top of the newest digital marketing trends so that you can offer an optimal experience for your consumers. Not only should you be on top of the current trends, but you should also be looking ahead so that you can get a head start on bringing future trends into your digital marketing strategy. Your consumers will appreciate that you stay up to date and provide them with an easy and modern experience. Are you looking for ways to optimize your digital marketing strategy for 2021? To help you get started, here are 5 digital marketing trends that you should prepare to bring into your strategy for the next year.
Voice Search Optimization
More and more people are turning to voice-activated assistants, such as Siri and Alexa, to help them find what they are looking for. In fact, 40% of adults currently do a voice search on their mobile device at least once a day. In addition to this, 20% of all searches made on a mobile device are voice searches. The popularity of voice searching is on the rise, meaning that you should start considering some voice search optimization strategies.
Here are a few tips to help you get started with voice search SEO:
● Having a page that loads fast will improve your voice search SEO
● Short and simple answers tend to rank higher for voice search results
● A page is more likely to appear in voice search results if it has a lot of social shares
● Having a natural, conversational tone in your content will boost your voice search SEO
● 20% of voice search questions include a combination of 25 keywords. Improve your voice search SEO by including these keywords in your content.
Artificial intelligence in digital marketing
Artificial intelligence, or AI, can be used to collect, analyze and apply data about consumers. This data can include information such as previous purchases and browsing history. Information such as this helps give digital marketers a better understanding of their consumers’ needs and behavior patterns, and therefore allows them to construct a more personalized experience for their consumers. One way that you may want to use AI is by developing a chatbot on your website. An AI chatbot can provide fast responses to frequently asked questions. Furthermore, a chatbot can work at any time of the day, providing efficient customer service as well as reducing the workload for your human staff.
AR and VR technology in digital marketing
Augmented reality (AR) places digitally generated elements over the user’s reality. An example of an AR experience is Snapchat lenses. Virtual reality (VR) immerses the user in a digitally generated simulation of reality. These two technologies are rapidly growing in popularity, and you should highly consider including them in your digital marketing strategy. Use AR and VR to create an immersive experience that shows consumers exactly how your product or service will fit into their life.
A surprising amount of social media users have the intention to shop. Over 200 million Instagram users said that they visit at least one business profile a day, and 60% of Instagram users said that they discover new products on Instagram. Similarly, Pinterest users list shopping as one of their top priorities when using the platform. With shoppable social media posts, you have the ability to make sales through your social media pages. By tapping or clicking on these posts, consumers are directed to the page that allows them to purchase the featured product. Shoppable social media posts also eliminate the hassle of having to navigate from a social media page to a website, and thus provide an easier shopping experience for consumers.
Video content is highly favored nowadays. It is estimated that in 2021, people will spend about 100 minutes each day watching online videos. As video content rises in popularity, you should begin to think about how you can incorporate video into your digital marketing strategy. 96% of shoppers find that videos help them make their online shopping decisions. Use video marketing to give consumers a clear picture of your product or service. Show them what it is, how they can use it, and why they need it. Your video should leave consumers feeling more confident about their purchasing decision.
In conclusion, digital marketing trends are constantly changing as technology evolves. Remember to stay up to date on what is trendy in the digital marketing world so that you do not fall behind. You will find that consumers appreciate a business that is up to date and provides an efficient user experience.